I spoke with Cho about The Little Book of Jeong ahead of its official release (and during Asian American and Pacific Islander Heritage Month), and about how infusing some jeong in your own day-to-day business and brand can yield powerful results. Today, the concept of jeong is even more relevant after over a year of social distancing and craving human connection, and at a time when kindness and empathy are needed more than ever. And especially since I believe the world needs to hear about the concept of jeong now more than ever, I’m really injecting something positive out in the world.” They thought skincare is my niche, and I'm telling them that there's more to me than just skincare. The lesson here is that I'm not going to be pigeonholed into a category that publishers, or anyone, deem is acceptable for me or not. I ended up having a very talented team of illustrators and editors who believed in me, and I was able to take full control of this story and bring my vision to life in the way that I wanted to. I decided that I'm going to get this book out there on my own. “So what I ended up doing is really what I've actually done throughout my career -when I'm passionate about something, I'll do whatever it takes to actually achieve that. And even though - or maybe because - The Little Book of Skin Care was a commercial success, internationally translated in 10 languages and a bestseller in different countries, publishers wanted me to write another skincare book instead of one focused on jeong.”Īs is a common theme in Cho’s career, she followed her gut again when she decided to self-publish The Little Book of Jeong. “After I finished writing The Little Book of Skin Care, I immediately knew that I wanted to share the concept of jeong, which is the other thing I learned while living in Korea.
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